Happy new year my friend.
I just filmed a short marketing video for you
today. “The 3 problems your ideal clients have that
they need you to help them solve”
Today’s video message can help you
know the 3 problems that your ideal clients have
and learn how to talk to your ideal clients about what you
do in a way that has them “know” (on a gut and
emotional level) that you, and only you,
are the person for them.
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Who this video is for
Entrepreneur, coach or consultant
who are faith-based. You’re struggling to clarify your marketing
message (60 second commercial) and
your new prospects are not responding
to your marketing efforts like you hoped.
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You aren’t meant to work with everyone.
You were born and equipped to help a specific group
of people (your ideal clients) solve 3 specific problems.
You and ONLY YOU, are the absolute BEST person
to help your clients solve their 3 problems because
you’ve been prepared your whole life to do this
unique work. You have a unique solution for these
problems.
The 3 problems your ideal clients have that they
need YOU to help them solve are:1) The Public Problem. This is a specific external chronic
problem they know they have, they have pain around
it and they are willing to pay to solve it. They are actively
seeking a solution to this problem.
2) The Private problem. This is the painful emotions they
feel due to experiencing the public problem. It
also includes their private thoughts about the problem.
3) The Unknown Problem. The unknown problem is the underlying cause of the public problem. Your clients aren’t aware that they have this unknown problem yet because it is usually subconscious. The unknown problem is a limiting belief and a pattern of behavior that they keep doing again and again and that is causing the public problem. The public problem is a symptom of the unknown problem.
Our job as entrepreneurs, coaches and consultants is to help our ideal clients solve all 3 of these problems helps them have lasting change.
You are already equipped to help them solve all
3 problems because you’ve been there.
You see, you have the SAME core wound (a limiting belief)
and wound pattern that your ideal clients HAVE.
That’s one way to know who is your tribe.
When you craft a marketing message (60 second commercial)
that speaks directly to your ideal clients specific public problem and
their specific private problem and then bring their unknown problem into their awareness at the right time, they will bond with you immediately and feel magnetically drawn to you.
They will feel that you know them better than anyone else,
and therefore, YOU must be the person who can help them
solve their problem better than anyone else can.
And that is when they will make a decision to buy
your products and services.
If this resonates with you, and you want some help to clarify your message (60 second commerical) for your business and explore your ideal clients 3 problems, I invite you to…
My intention is to provide laser coaching and so much value
that you will naturally want to ask me about my coaching services.
And toward the end of our call, if we mutually agree there may be a fit for us to explore coaching,
I can share more about my services then.
Either way, I hope this was helpful for you.
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Connect Deeper
And I hope you’ll consider sharing this post with a friend. Thank you.
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Much love,
April
April Yvette International, LLC.
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Motivational Speaker, Sales and Marketing Strategist,
and Specializing in Releasing Limiting Beliefs and Fear.
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