Why Prospects aren’t responding to your marketing efforts

Hey, It’s April.

This is my new marketing series (1 of 6 articles) called…

Why prospects aren’t responding to your marketing efforts like you hoped and how to persuade them to respond to you and take action authentically.

I know first hand how it feels to put in a lot of work and hearing crickets from potential new clients.

This drove me to be creative and change my approach to prospecting.

I began studying copy writing.

I read dozens of books on marketing and selling and personal branding.

I tried outside-the-box marketing and sales strategies. I paid to learn from several Millionaire marketing gurus.

And It worked! Prospects began to respond to me.

I want to share with you 6 things I’ve learned through trial and error and eventually some big wins about persuading prospects to respond to you authentically. No spammy, salesy, pushy tactics. Just a genuine heart to serve and offering real value first.

So let’s begin. Here’s the first reason why prospects aren’t responding to your marketing efforts like you hoped and how to persuade them to respond authentically.

Reason #1

Talking more about WHAT you do or how you do it instead of the SPECIFIC BENEFITS your
ideal clients can gain as a result of working with you can cause prospect to not respond to you.

The Solution:

Identify the specific BENEFITS your ideal clients want most and use their language and words to describe it and they will respond to you.

Be sure to watch for my next blog post in this series (2 of 6) Coming soon!

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In friendship,

April Yvette

Motivational Speaker, Sales and Marketing Consultant and Mindset Coach